11 Jan 2021
On the heels of the Version 6 rollout, which included an update to the overall look and feel of our Elements platform, we are rolling out new branding. This branding rollout is in preparation for a product expansion that will be announced in the coming months.
Next generation logo
Over the last 7 years we have used separate logos for our product and our company. In an effort to unify the two brands and bring a more consistent approach, we are rolling out a single icon to represent both Symplectic and Elements.
Beyond the icon
Our logo will be part of a general update to the overall look and feel of the brand. We are rolling out new layouts to our marketing materials and the look of our website. With the introduction of new brand elements we hope to keep the viewer even more engaged in the content we are presenting, sharing and/or displaying.
“This re-brand offers Symplectic a chance to re-introduce ourselves to a market that knows us well, and to grow into new markets that don’t know us yet.”
- Lauren Martin, Marketing Director, Symplectic